Dedicated to highlighting exceptional South African talent and celebrating the creativity of African luxury brands, we delve into the roots and craftsmanship behind Willet Designs Couture. Through carefully crafted couture, founder William De Beer continues to influence the creative space, one design at a time.
1. Your brand foreshadows class and elegance. Was this always your childhood fantasy?
My fashion journey began remarkably early, sparked by a childhood fascination. At just seven years old, watching Cruella De Vil’s elaborate couture in 101 Dalmatians ignited my passion for design. This inspiration evolved into a profound understanding of the female form and a desire to empower through silhouette. A meticulous approach, rooted in creating confidence for women, quickly distinguished Willet Designs Couture.
2. Which fabrics are best for making luxury dresses?
We select only the most luxurious couture fabrics, such as Armani satin, cascading silk, and shimmering silk mesh.
3. How do you make the fabric come alive?
Each piece becomes a masterpiece, with Swarovski crystals and glass beads hand-beaded by skilled artisans in-house. This dedication to traditional, intricate hand-beading and our expertise in corsetry contribute to the brand’s luxurious appeal, setting a benchmark for quality and artistry in the industry.
4. African luxury brands are making waves globally. What is the ultimate secret to recognition?
We actively shape the future of South African fashion by pushing the boundaries of couture craftsmanship. Our unique specialisation in corsetry sets new standards for luxury and garment construction, creating pieces that are globally appealing yet distinctly rooted.
5. How can exceptional talent be nurtured in the fashion industry?
Collaboration is key. Firms like LEO SZN contribute significantly to nurturing talent, offering strategic counsel to navigate the complexities of the South African fashion industry while supporting creative and business development.
6. Which three cities dominate the fashion industry?
Paris, Milan, and New York remain our favourite sources of inspiration.
7. What are the three secrets to looking classy and luxurious?
Less is always more. Fit is everything. When something is constructed well, it doesn’t need much effort to look luxurious. A Willet corset, a strong silhouette, and good garment construction are key.
