Forbes Global Properties has officially launched in South Africa. The firm will represent the country\u2019s premier residences, from architectural masterpieces, iconic estates, coastal retreats to rare lifestyle retreats, using a highly selective, relationship\u2011driven approach.<\/p>\n\n\n\n
Keegan Steyn, founder and CEO of South Africa | Forbes Global Properties says, \u201cWe are proud to define a new benchmark in South Africa. By combining deep local knowledge with the international reach of Forbes Global Properties, we are ensuring that the country\u2019s most coveted homes are represented with the visibility, distinction, and sophistication they deserve.\u201d<\/p>\n\n\n\n
Many foreign buyers begin researching homes prior to arriving in SA. As part of the Forbes Global Properties network \u2013 spanning 35 countries, 600+ locations, and 20 000 property experts \u2013 the South African arm will leverage Forbes\u2019 audience of 167 million monthly digital visitors to connect affluent buyers and sellers worldwide.<\/p>\n\n\n\n
South Africa\u2019s luxury property market continues to appeal to high\u2011net\u2011worth individuals \u2013 both local and international \u2013 as a lifestyle asset and a way to broaden their wealth base. According to Paul Stevens, CEO of Just Property: \u201cGlobal buyers are comparing South Africa with other prime destinations and realising they can get space, setting, lifestyle and long\u2011term benefits here at prices that are hard to match elsewhere.\u201d<\/p>\n\n\n\n
Lightstone Property\u2019s research shows that while foreign buyers make up only about 6% of South Africa\u2019s overall housing market (2016-2025), their footprint in the luxury segment is significant \u201315% of sales between R4m and R10m, 26% in the R10m to R20m range, and 39% of transactions above R20m.<\/p>\n\n\n\n
Regional snapshot<\/strong><\/p>\n\n\n\n (*Data sourced from Propflow360, July 2026.)<\/p>\n\n\n\n From a local buyer\u2019s perspective, the Reserve Bank\u2019s Monetary Policy Committee held the repo rate steady at 7%, leaving the prime lending rate at 10.5% (23 July 2026) offering a level of stability. International buyers remain largely shielded from domestic lending costs.<\/p>\n","protected":false},"excerpt":{"rendered":" Forbes Global Properties has officially launched in South Africa. The firm will represent the country\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":1896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-1895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wealth"],"_links":{"self":[{"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/posts\/1895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/comments?post=1895"}],"version-history":[{"count":1,"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/posts\/1895\/revisions"}],"predecessor-version":[{"id":1897,"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/posts\/1895\/revisions\/1897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/media\/1896"}],"wp:attachment":[{"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/media?parent=1895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/categories?post=1895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evah-online.com\/index.php\/wp-json\/wp\/v2\/tags?post=1895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} <\/td> Constantia (Cape Town)<\/td> Umhlanga (Durban)<\/td> Sandton (Johannesburg)<\/td><\/tr> Average price<\/td> *R19.8 million, with top estates exceeding R60 million<\/td> *R8.1 million, with luxury estates ranging R11.5m-R35m<\/td> *Freestanding homes in Bryanston, Hyde Park, Morningside often exceed R17m. High\u2011density luxury units near Sandton City priced R4m-R9m <\/td><\/tr> Lifestyle appeal<\/td> Near wine estates, large plots, heritage homes, luxury features, lush suburb, and close proximity to elite schools <\/td> Coastal lifestyle, lush scenery, secure estate living, and modern apartments<\/td> Urban sophistication, close proximity to financial district, secure estates and high-rise apartments<\/td><\/tr> Investor appeal<\/td> Strong capital appreciation, limited supply, and high demand from affluent local and international buyers<\/td> Consistent rental demand from professionals and holidaymakers<\/td> Strong rental yields in corporate\/executive segment, long\u2011term value in secure estates <\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n